Find Your Writing Niche

What Is a “Niche”?
Dictionary.com defines a niche as “a distinct segment of a market.”
Therefore, defining your writing niche means choosing which corner of the writing sky you would like to occupy. Moreover, your niche should be distinct and suitable to you.
How can you find your writing niche? Here are just a few areas you can look at and consider.


Tips to Help You Find Your Writing Niche:

• Here are seven areas to consider when you are looking for your writing niche:
• Type of Writing. The most obvious starting point, of course, is to choose the type of writing you want to do. For example, some writers specialize in writing for the web. Others specialize in writing eBook, articles, white papers or case studies. And yet that can still be broken down further. If you’re a web writer, you have the choice of writing sales web pages, eCommerce sites, search engine writing, online video, and autoresponders.
• Combination of Services. Your niche can also be defined by a unique combination of services you provide. Perhaps you offer all the copy writing a client needs to launch a product, from affiliate emails to promotional autoresponders, sales pages, thank-you pages, and follow-up autoresponders. Or, you could be the writer who does both SEO article writing and creating back links for your clients’ pages. Another good combination is a web copywriter who also provides graphic design–web headers, e Covers, logos, buttons and social media profiles. Look at the skills you have and see if you can combine other services with your writing to carve your special niche.
• Writing Style. Your writing style also defines your niche, whether you like it or not. Are you better at writing in a conversational tone or a more academic style of writing? Or, maybe you’re good at putting technical language into layman’s terms. High-energy, cutting-edge, warm and friendly, authoritative, feminine… find the best way to describe your writing style–and own it.
• How You Work. The way you work can help define your niche. For example, do you have a money-back guarantee? Are you super fast and reliable? You’ll be surprised how many other freelancers flake out on their clients, so being able to deliver on or ahead of schedule and to your clients’ satisfaction is an important way of differentiating yourself. You can find your niche using this angle by asking, “What do my clients hate about the other freelance writer?” Then offer the opposite. Now it’s time to define your niche by looking at your clients.
• Business-to-Business vs Business-to-Customers. Will you work with businesses that target other businesses (B2B) or those who market to consumers (B2C)? Your answer to this one question makes a significant impact on your niche. However, even within either the B2B or B2C space, you still have plenty of room to further specialize, such as…
• Industry. You can define your niche by choosing a specific industry. For example, some B2B writers specialize in either finance or health. Other web copywriters only work with B2C clients in personal development, Internet marketing or weight loss. You could choose a group of related industries to specialize in.
• Demographics. Another way you can further niche down your target clients is through demographics, such as their income level, company size, geographical location, expertise (coaches vs authors vs speakers, for example), and even gender.